• Reflect the brand values of the new model
  
•  Deliver a drive experience combining urban and open road routes to show case the car’s handling
  
•  Deliver single hotel and meeting venue solutions
  
• Maximise the time on the ground
  

•  90 countries
  
• 350 Dealers per rotation
  
• 6000 participants
  

Programme highlights:
- Corinthia Lisboa was chosen for accommodating each group because of a modern feel, a five star service with great facilities to accommodate all group.  Also well located in the city with good accesses to different driving routes.
- Coliseu was chosen for the business meeting  because it’s a beautiful venue downtown, right for the size of audience and allowing a fantastic production.
- Praca das Flores was the chosen venue to  stage a local festival barbecue  and street party as an authentic Portuguese experience including local cuisine to  balance  the international business element of the programme
- Cordoaria Nacional was selected as the start point of the drive experience. A former rope factory and the longest building in Europe, it provided the perfect backdrop combining Portugal’s maritime heritage with the car’s state of the art engineering
- Cascais, Estoril, Cabo da Roca and Sintra were chosen for the test route combining a mixture of drive experiences against a backdrop of city and coastal landscapes all within easy reach of the capital

The result:
 A well executed experience that surpassed the brief, on budget and delivered a 24 hour experience that showcased the new model and educated and motivated the audience.